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Event production is all about choice: what theme to use, what colors to make the main ones, and, most importantly, what location to take. A lot depends on the choice of venue because it influences the scale of the show, the number of participants, and so on.

There are a lot of good venues for conferences, exhibitions, or summits, for ceremonies or small events. Each location has its own advantages and shortcomings. So, depending on the type of event you are planning to organize, you will have to consider a lot of details.


Will it be convenient for the tech team and participants to arrive at the set? If your venue is hard to reach, then the organizers will have to arrange a transfer. For example, some movie scenes are filmed in the mountains, and the creators have to charter a helicopter to deliver the film crew to the set. The further the venue, the more additional costs will have to be factored into the estimate.

Technical aspects

Nowadays, a show is impossible without technologies. Music, graphics, lighting, and many of the decorations of your broadcast depend on power and high-speed Internet. Not every venue can handle a large-scale event with such a technical load. Plus, not many venues have a reliable Internet connection, while internet charges can be expensive for live streaming.


Finding the ideal place doesn’t mean you can sit back and relax, because it will not necessarily be available on the date of your event. The schedules of many venues are drawn a year in advance, so it is almost impossible to find a suitable location for an event in a couple of months.


Stage design is a labor-intensive process. To save time, it’s better to choose a stage that can be easily transformed. This is especially important if your online event is set to last several days. Calculate how much time it will take you to remove irrelevant objects or, conversely, add the necessary details before choosing a venue.

AR-created set at the WePlay Esports Arena Los Angeles. Credit: WePlay Studios

AR-created set at the WePlay Esports Arena Los Angeles. Credit: WePlay Studios

WePlay Esports Arena Los Angeles during the OTK Games Expo. Credit: WePlay Studios

WePlay Esports Arena Los Angeles during the OTK Games Expo. Credit: WePlay Studios

Finding a location can be very difficult, so a production company with its own venue has a competitive edge. When working with a production company that owns a location, you don’t have to worry about technical aspects and other details. Most likely, these locations have been tested a dozen times and have everything that’s needed for a show.

For example, on the WePlay Esports Arena Los Angeles, you can easily hold a four-hour broadcast using AR technologies. In terms of technology, the arena is equipped with LED panels, cameras, remote production software, lighting — everything that’s required for an online show of any scale. Specialists do not need to spend a lot of time to completely change the appearance of the venue. With just a few days’ difference, WePlay Studios can hold completely unrelated events with different designs.

By partnering with a content production company with its own venue, you get much more than just specialists for events. You get a universal location where events have already been held and a team that knows exactly how to work this venue.