WePlay Esports
Media Holding Company

Making esports mainstream since 2011

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  • $3.1M
    Total prize pool
  • 27
    International events
  • 200
    Team members

Presence in the world

We strive to become a leading esports organization that provides cutting-edge solutions and services helping users learn about esports, grow in it, and have memorable experiences.

  • USA

    Los Angeles

  • Ukraine


  • Brazil

    Opening soon

  • China

    Opening soon

  • Cyprus

    Opening soon

WePlay Esports Arenas

  • Kyiv, Ukraine

    • Online events
    • LAN events
    • White label events
    Square meters
    Contact us
  • LA, USA

    • Remotely controlled
    • Equipped with augmented reality system
    • 200 m2 screen area
    Square meters
    Contact us

Leadership Team

Our leaders set the example of a proactive mindset, inspiring the team to push both the company and the esports industry forward.

  • Yura Lazebnikov Managing Partner

    Yuriy Lazebnikov

    Co-founder WePlay Holding

  • Oleg Krot Managing Partner

    Oleg Krot

    Co-founder WePlay Holding

  • Oleh Humeniuk Chief Executive Officer

    Oleh Humeniuk

    CEO WePlay Holding

  • Maksym Bilonogov Chief Visionary Officer/General Producer

    Maksym Bilonogov

    Chief Visionary Officer/General Producer


We provide services for integrating brands into tournament broadcasts, creating branded content and shows, as well as selling media rights to our streams and content.

Online broadcasting rights
Get an opportunity to broadcast or adapt Dota 2, CS:GO, VALORANT, Mortal Kombat 11, SOULCALIBUR VI, and Tekken 7 tournaments by WePlay Esports on your platform or streaming service.

VOD content rights
Use post-production content on your platform: highlights, game recordings, and backstage videos.

Esports talk show rights
Draw in your audience with exclusive esports shows in various formats by WePlay Esports.

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Brand integrations
We will not only put your logo but propose and develop a creative idea to organically integrate a brand or product into the broadcast of esports tournaments and associated content.

You can sponsor a tournament or even an entire league and earn the loyalty of your audience.

Esports talk show
We will include your brand's impression in the show: verbal mentions by the presenters and entertaining video content.

Tournament integration and VOD content
We will offer ways to integrate your brand into the tournament's online broadcast, options for viewer activities, and create branded VOD content.

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White-label tournaments

We will organize an esports tournament on a turnkey basis: from the development of a creative concept to its technical implementation.

Esports and gaming talk shows

We will prepare and conduct an esports or gaming show for your brand. After filming, we will take over post-production: editing, sound production, color correction, and, if necessary, visual effects.

Branded gaming content

We will develop creative game content as part of brand promotions for tournaments.

Learn more

WePlay Esports launches WUFL with boxing champ Oleksandr Usyk


WePlay Esports: Total Investment in WePlay Ultimate Fighting League is $25M


Epic, WePlay! announce $590K summer event


The WePlay Bukovel Minor is the gold standard for future Dota 2 events


WePlay Aims To Replace The International With Omega League ‘Dota 2’ Tournament



We are proud to be members of


Awards and recognition

We aim to make events and projects that stand out from the rest. It’s an honor to be recognized for our work.

Sports Emmy Awards 2022
Outstanding Esports Championship Coverage
Davos Communications Awards 2022
In-house Team of the Year
DataComms Awards 2022
Best corporate storytelling through data
DGTL STAR MRTH #5 award 2021
Outstanding digital campaign
X-RAY Marketing Awards 2021
Online Event of the Year
11 Global Eventex Awards 2021
Esport Event
PR Daily’s 2020 Corporate Social Responsibility Awards
Fundraising and Philanthropic Initiative

Let’s cooperate

Contact us