In 2023, game developer HoYoverse announced the launch of the first international competition for the Genius Invokation TCG, Genshin Impact card game mode, Astra Carnival: The Prince Cup. WePlay Studios, a Ukrainian content production company, has become the official production partner of the tournament final, Astra Carnival: The Prince Cup Invitational. As part of the cooperation, WePlay was responsible for the production of the event: the design of the venue, design elements for the broadcast, lighting and music for the show, as well as for uninterrupted broadcasting.

The NYX Video Awards, an international competition evaluating content creation, appreciated the tournament production efforts and awarded the host team with the Grand Awards in the Virtual Events, Visual Effects, and Graphics categories.

The event was online-only and held without spectators, so the team amplified the visual component of The Prince Cup Invitational. Using computer graphics, specialists recreated elements from the in-game interior of the Mondstadt tavern: from the overall furniture style to dates on wall calendars and time on the clock. Cats walking on furniture, game characters sitting at nearby tables, and decorative furniture were also expertly rendered for the best viewing experience. AR and CG widgets were used as additional elements to make the broadcast as informative as possible: during the broadcast, viewers could see banners and screens with players’ in-game performances and their recent actions.

The live broadcast of Astra Carnival: The Prince Cup Invitational lasted four hours and 40 minutes. At its peak, the show was watched by 22,507 viewers, with a total of 42,526 hours watched.