WePlay Esports is the official Russian-language broadcaster for BLAST Premier 2021/22. Image: WePlay Holding

WePlay Esports is the official Russian-language broadcaster for BLAST Premier 2021/22

July 27, 2021
2021 3 min read

The WePlay Esports media holding company and esports tournament organiser BLAST have announced the partnership that will see WePlay Esports broadcast the BLAST Premier CS:GO championship in Russian for the 2021/22 seasons.

BLAST Premier is a global tournament series in Counter-Strike: Global Offensive (CS:GO), the 2021 Fall Season of which will last from September 16 till November 28, 2021. The total prize pool of the season is $1,737,000. WePlay Esports will host the official Russian-language broadcast of the championship. New announcements will be made soon.

In esports, new disciplines crop up regularly, but Counter-Strike has consistently held the lead despite the competition. The WePlay Esports team cannot imagine working without it and feel responsible for the development of the CS:GO scene in the region. Funny jokes, a vibrant set, creative videos, thoughtful analytics — all this will delight the audience and form the basis of creative partnership integrations,” — says Valentyn Shevchenko, head of business development at WePlay Esports.
As a tournament operator, we had an experience of both organizing Russian-language coverage of tournaments on our own and involving third-party studios. We’ve noticed that the CIS audience has grown, and its demands for the quality of content have grown, too. Viewers want to see emotional content so that each tournament will be remembered for something special. We drew our conclusions, heard the wishes of the audience, and will do everything in our power so that they no longer have to leave and switch to the English broadcast. After all, no one can cover tournaments that are as bright as BLAST better than WePlay Esports,” — says Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.
We’re delighted to welcome WePlay as our latest broadcast partner - with their extensive expertise in Counter-Strike production, WePlay will help to bring the very best of BLAST Premier to Russia for the remainder of the 2021 season and beyond. BLAST has always enjoyed great support and viewership in Russia and we look forward to maintaining our industry leading esports production and entertainment for the region to enjoy,” — says Alexander Lewin, VP of Distribution and Programming for BLAST.

WePlay Esports has vast experience not only in broadcasting but also in hosting CS:GO tournaments. The company organized WePlay! Lock and Load, two seasons of the Forge of Masters league, WePlay! Clutch Island, and the first season of the WePlay Academy League which is currently running.

Source: WePlay Esports media holding company Press Office

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