March 7, 2023
WePlay Esports Expands into the U.S. Market: A Peek into the Los Angeles Office
3 min read
What comes to mind when you hear “WePlay Esports?” I bet your first thought has to do with WePlay AniMajor, WePlay Esports Invitational featuring Rocket League, WePlay Ultimate Fighting League, or any other tournament we held over the past three years. Almost all of them were held at the WePlay Esports Arena Kyiv, our high-tech venue in the Ukrainian capital.
Less than a year ago, a new location appeared on the map of our activity — the WePlay Esports Arena Los Angeles, California. Despite all the difficulties the WePlay team faced in 2022, we are still striving to develop and grow, create new projects and establish partnerships. And is there a better place for it than the world’s content production hub? I guess the answer is no.
How WePlay built an esports arena in Los Angeles
Work on the WePlay Esports Arena Los Angeles started at the beginning of 2020. In parallel with the construction of the WePlay Esports Arena Kyiv, the team was looking for a location to create a similar venue in the United States, as well as preparing the paperwork required to start working. The process took us almost two years.
Then we started constructing the arena. Our in-house team developed the design for the WePlay Esports Arena Los Angeles. The equipment we chose had to be up to the standards for Tier-1 content production companies: dozens of square feet of light panels, dozens of cameras, lighting fixtures, and highly specialized equipment for live broadcasting.
Another challenge we faced was building the infrastructure. It was important that our offices in Kyiv and Los Angeles were connected and could complement each other. It took weeks to bring all the necessary equipment from different parts of the world and ensure an uninterrupted Internet connection. At the moment, we are using remote production solutions in a hybrid format for a more efficient workflow and greater flexibility. However, our facilities also let us work without remote integration. In the end, all the challenges that we voluntarily put ourselves through have paid off.
The Los Angeles office currently hosts the staff who were already abroad on February 24, 2022, when Russia’s full-scale invasion of Ukraine began. The office serves as a safe haven for the team, as it is the only place where the company can hold events amid the ongoing war. It’s not an exact copy of the Kyiv office, but photos from WePlay Esports’ tournaments all over the walls serve as a reminder of home.
WePlay Esports in the U.S. market: what’s underway
So far, WePlay is focusing on the development and buildup of its value and weight in the American market. The largest entertainment market and the world’s main content creation hub are here, so all our efforts are aimed at winning our place here.
The new office in L.A. focuses more on entertaining gaming content than esports tournaments. The company’s new projects, such as One True Genshinologist and the partnership with Enthusiast Gaming for NFL Tuesday Night Gaming, are aimed at providing entertaining content for U.S. audiences, with a little emphasis on the esports component. By diversifying its content offerings, WePlay aims to attract a wider audience and establish itself as a leader in the gaming and esports industry.
WePlay Esports growth strategy: the role of the Los Angeles office
New office means new partnerships, and we are actively seeking out partners who share the same mindset of innovation and excellence. The company is committed to providing high-quality content, and its expansion into the U.S. market is a testament to that. Overall, the opening of the Los Angeles office is an important milestone for WePlay. The company’s expansion into the U.S. market represents a big growth opportunity, and its commitment to providing high-quality content is sure to be welcomed by U.S. audiences.