WePlay! Clutch Island: a new tournament to bring new opportunities

WePlay! Clutch Island: a new tournament to bring new opportunities

Dec. 11, 2020
Events 3 min read

The tournament participants will fight for the right to take part in the only Major of the year for Counter-Strike: Global Offensive

WePlay! Esports is pleased to announce its new Counter-Strike: Global Offensive tournament, WePlay! Clutch Island. The competition will be held from June 16 to June 28, 2020. Participants and winners of the qualifications will compete for a prize pool of $50,000 and the opportunity to get to the only Major for CS:GO this year – ESL One: Rio 2020.

The tournament will be held online. Broadcast for the CIS countries will be in Russian, and in English for other regions.

The studio concept of the tournament is based on well-known survival reality TV shows where teams are stranded on an island in the wild. Teams will find themselves on a wild uninhabited island and will face each other in daily fights, and the losers will “leave the island.”

The event theme of a desert island, with hot sand, palm trees, and the thrive for survival will provide unusual and exciting opportunities for creative brand integrations. This is the right moment for brands and advertisers to use the platform with benefit and pleasure.

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“There is less than a month since the last event, and we have already prepared a new tournament. I’m sure, WePlay! Clutch Island will be organized at a high level, according to all WePlay! Esports standards. Our team is preparing hard. And, of course, the fittest will survive!” says Yevheniia Tymofieieva, Business Development Lead (EMEA region) at WePlay! Esports.

The esports audience is not only gamblers but also fans who watch competitive matches all the time without stopping, even for a meal. The esports audience is growing annually by an average of 15%.

Investments in esports grow annually by an average of 20-30%. The number of brands that use esports broadcasts to communicate with consumers is growing too.

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“Spectators will be especially interested in the tournament because its winners will take part in ESL One: Rio 2020. And, for some sponsors, this is a great chance to occupy a new niche, and for others, it is an opportunity to gain a foothold in the niche more firmly. We offer a creative approach in providing the integration of our sponsors. It will be bright, colorful, and native. The audience will like it, and the sponsors can increase loyalty among viewers of esports broadcasts,” commented Anton Bogushev, Business Development Manager at WePlay! Esports.

During quarantine, the esports audience has been missing Counter-Strike. WePlay! Esports is ready to create an exciting spectacle for the audience, and give the brands a chance to show themselves.

Learn more about the event on weplay.tv and our social media: Reddit, Instagram, and Twitter.