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The art experience aims to draw attention to the ongoing full-scale war in Ukraine and the impact of hostilities on the lives of ordinary citizens and communities. The installation will take place during the 76th Cannes Film Festival as part of the Cannes Next section.
MURALS is an immersive non-profit art project aimed at raising the voice of Ukraine about the ongoing war and its impact on the daily lives of millions of Ukrainians. The project is implemented as a documentary exhibition representing the territories, buildings, and cultural monuments that were damaged during Russia’s full-scale invasion of Ukraine. All images are non-fictional — they will be recreated through 3D scanning technology, using Unreal Engine, and supplemented with audio and visual effects.
The exhibition will also feature digital 3D models of Banksy’s work created during his trip to Ukraine in November 2022 in solidarity with the Ukrainian people. Behind every work, there is a story, and murals will highlight everyday life in the face of destruction and strengthen the message that one day, life will once again blossom out from the ruins.
The non-profit project was created by ATM Virtual, Mriya, and Pixel Race. Directed by Aggressive, Alex Topaller, and Dan Shapiro, MURALS will be shown for the first time at the Marché du Film, as a highlight of Cannes Next.
WePlay Studios, a Ukrainian content production company, has joined the project as a technical partner. The WePlay team will provide technical assistance and consultation for the installation throughout its operation.
Radoslawa Bardes, managing director of ATM Virtual. Photo: ATM Virtual
“This project is our letter to today's generation of Ukrainians; to our friends and colleagues, to the people whose bombed out houses we scanned for this project, to the heroes who are in the trenches at this very moment. We know that if the killers strangle Ukrainian freedom, the entire world as we know it — built on principles of freedom and dignity — will be gone”, comments Radoslawa Bardes, managing director of ATM Virtual, a virtual production studio.
Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios
“The war is still raging in Ukraine. The Russian aggression has been exhausting and terrorizing our country and people for more than a year, and, sadly, the global community gradually began to get used to it. The purpose of this exhibition is to show the realities of war through art and technology, shed light on its consequences, and tell the stories of our fellow citizens. We at WePlay are proud to be a part of a project of such social significance and committed to supporting it in every possible way,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.
The full-scale invasion of the Russian Federation into the territory of Ukraine began on February 24, 2022. According to the Office of the UN High Commissioner for Human Rights, as of May 2023, more than 23,000 civilians were affected by the Russian invasion, of which 8,791 were killed. This data is not definitive since the warfare on Ukraine’s territory is still ongoing, and a significant part of the country remains under Russian occupation.
Source: WePlay Studios Press Office
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Source: WePlay Holding Press Office