WePlay Esports is adjusting its multilingual broadcasting approach. Visual: WePlay Holding

WePlay Esports is adjusting its multilingual broadcasting approach

May 17, 2022
2022 2 min read

The company focuses on more esports tournament content in English, keeps on developing the Ukrainian-language cast, and transfers the Russian cast to relevant esports talents. The business of WePlay Holding continues to adhere to its position not to cooperate with companies from the Russian Federation and the Republic of Belarus, as announced on February 26, 2022.

Since February 24, the first day of Russia’s war against the independence and territorial integrity of Ukraine, WePlay Holding has publicly expressed its pro-Ukrainian position. The business stopped cooperation and negotiations with companies from the Russian Federation and the Republic of Belarus in the short term. WePlay Esports announced a freeze on Russian-language broadcasting to find the best solution for working on such content so this approach could match the company values and its Ukrainian roots.

For more than two months, the WePlay team has been closely monitoring the esports audience’s response to these actions and the public discussion on the language issue. Attempts to privatize the Russian language by the Russian Federation look uncivilized. For more than 250 million people, Russian is the language of communication, while the country is only home to 144 million people. English is used both in the United Kingdom and the United States. Similarly, Russian is spoken in Kazakhstan, Germany, Israel, and other countries. Not all Russian citizens choose Russian as their main language, and this tendency is on the rise due to the war.

As one of the biggest esports studios in Eastern Europe, WePlay Esports is aware of its responsibility to the people who are affected by our decision to stop Russian-language streaming. That’s why WePlay Esports is resuming the broadcasts in Russian on its talent’s private streaming channel, Igor Sopov. The broadcasting format of the WePlay RU channels is being reorganized for the convenience of use by the Ukrainian community.

Compared to Ukrainian-language and English-language broadcasts, there will be numerous changes in Russian-language streaming. The company has no plans to engage sponsors and partners from the Russian Federation and the Republic of Belarus for monetization. Instead, the broadcasts will contain information and details of the CSR projects, like charity foundations, fundraising, and volunteer initiatives that match WePlay’s corporate values.

One of WePlay Holding’s vectors is creating new opportunities for the Ukrainian esports field. The company will keep on producing Ukrainian-language content about tournaments and esports events, with more focus on the Ukrainian audience. The WePlay talents have already kicked off their first broadcasts in Ukrainian. Work on the holding’s English-language projects has never stopped since the beginning of the war.

Source: WePlay Holding Press Office

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