The esports industry in the region is soaring. At the moment, the esports audience in the UK totals 5.37 million people, with gamers aged 21 to 50 with an average and high income making up its core. Women and men are equally passionate about video games.

“Having a sales office in London makes it easier for us to work with UK companies, local offices, and hubs. Of course, we are interested in cooperation with endemic brands, but we also see an interest in esports from outside the industry: from FMCG to car manufacturers and financial services. Many brands have had to adapt to working in a pandemic and are moving sales online, so they will benefit a lot from new advertising platforms such as esports tournaments,” notes Yevheniia Tymofieieva, head of business development at WePlay Esports.

Warren Lincoln is a key representative of the sales office in the UK. Warren has vast experience in the esports and gaming industry and is ready to help brands get the most out of their partnership with WePlay Esports.

“I’m excited about the opportunity to support the ambitions that WePlay Esports has as a global company. The development of creative production solutions still remains its main goal. I am confident that together, we will create integration concepts that will prove efficient for our partners in the long run. This is how business should be done in the entertainment and gaming industry,”  says Warren Lincoln, Business Development Officer at WePlay Esports.

A sales office in the United Kingdom is yet another step on the holding company’s way to developing its own esports ecosystem to the benefit of viewers, players, and brands all over the world.

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