WePlay Esports and GRID partnership extended. Image: WePlay Holding

WePlay Esports and GRID partnership extended

Feb. 9, 2022
2022 2 min read

WePlay Esports, the flagship company of WePlay Holding, and GRID Esports, official esports and gaming data platform, have prolonged their exclusive esports data partnership for a third year.

The partnership guarantees data asset management, distribution, and monetization for all WePlay Esports broadcasts. Additionally, GRID will provide the company with advanced integrity and data security services.

“In 2022, our goal is to continue expanding our portfolio to include more genres and focus on organizing themed events. Across all our initiatives, we aim to continue our innovation and enhancement of WePlay Esports data. Our partnership with GRID allows for the maximum leverage of our data assets, and elevates the WePlay Esports signature broadcast experience”, says Valentyn Shevchenko, head of business development at WePlay Esports.

In 2021 GRID supported WePlay Esports’ most-viewed esports events of all time. The partnership included all the company’s CS:GO and Dota 2 tournaments and the most notable Russian-speaking broadcasts. The record-breaking PGL Major Stockholm 2021 broadcast by WePlay Esports peaked at over 865,000 concurrent viewers during the final match between NAVI and G2 Esports. WePlay AniMajor, the anime-themed Dota 2 competition, set an additional record with over 37 million hours watched.

At GRID we are dedicated to building long-lasting relationships with our partners. Working with WePlay Esports exemplifies what it means to have a mutually rewarding partnership. For the past two years, WePlay Esports has elevated its broadcasts and improved the interactive experience of esports content. We are thrilled to continue leveraging WePlay Esports data and providing them with the assets they need to continue to be a leader in broadcast innovation. Their approach to fan engagement is a benchmark for how official esports data can be used as fuel to grow the industry as a whole,” comments Charlie Hanley-Nickolls, chief procurement officer at GRID Esports.

In 2021, GRID secured over 70 official esports data partnerships, making it the leading platform to offer official access to server data. WePlay Esports is proud of its reliable long-term agreement with one of the most trustworthy data platforms. 

Source: WePlay Holding Press Office

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