2 min read
The PR campaign for the first Dota 2 Major by WePlay Esports, the flagship company of the WePlay Holding esports group, has fetched the company victory in the In-house Team of the Year category. WePlay AniMajor went down in esports history as the first-ever anime-themed Dota 2 Major, and one of the best esports events of the pandemic era.
WePlay AniMajor took place in June 2021, long before the Russian invasion, in the esports heart of Ukraine — the WePlay Esports Arena Kyiv. The Kyiv venue has welcomed the world’s best Dota 2 teams and created a fascinating experience for the broadcast viewers.
WePlay AniMajor. Video: WePlay Holding
In the meantime, WePlay’s comms team did its best to tell the WePlay AniMajor story globally. The Davos Communications Awards 2022 praised the effort that the WePlay Holding PR & Communications team put into the campaign.
Alena Dalskaya-Latosiewicz, chief communications officer at WePlay Holding. Photo: WePlay Holding
“WePlay AniMajor became one of the most important milestones for our company and the esports industry overall. Particularly, the Communications department, together with the Tournament Marketing team, went the extra mile and did everything possible to make this event go beyond the esports community. Therefore, it has certainly won Dota 2 fans’ hearts as an out-of-the-box event that is second to none,” says Alena Dalskaya-Latosiewicz, chief communications officer at WePlay Holding.
The Davos Communication Awards 2022 are held by the World Communications Forum Association with the support of CISION and DHL. It recognizes exceptional professional work by public relations and communications professionals from around the world. They are open to agencies, in-house teams, and individuals from any sector to help celebrate and showcase professional excellence during a challenging year.
Find the full 2022 winners’ list here.
Source: WePlay Holding Press Office
Contact information for media outlets:
press@weplayholding.com
https://weplayholding.com/press-room/
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Source: WePlay Holding Press Office