The WePlay Esports media holding company and the world’s leading sports destination platform, DAZN, announced a partnership for the 2021 WePlay Ultimate Fighting League (WUFL).

DAZN’s coverage of the tournament will be available on its global platform in 200+ countries and territories, for viewing on a range of handheld and living room devices.

• TV & Streaming devices (Samsung, LG, Android TV, Chromecast, Amazon Fire TV, and Apple TV)
• Computers (via Chrome, Firefox, Internet Explorer, Edge, and Safari)
• Mobiles and tablets (iOS and Android)
• Gaming consoles (PlayStation®4, PlayStation®5, Xbox One, and Xbox Series X)

The tournament will be held and broadcast from the WePlay Esports Arena Kyiv, a venue already known to the WePlay Dragon Temple audience. The league’s first season will feature competitions in Mortal Kombat 11, SOULCALIBUR VI, and Tekken 7. 

“DAZN is a major player in the sports broadcasting market and a partner ready to support esports and to remove the boundaries between traditional and virtual sports. WePlay Esports’ goal is to shape a new reality where watching esports competitions will become as routine as watching a Netflix series or an important Champions League match in the evening. The partnership with DAZN will boost the popularity of fighting games across the world. It’s fantastic that during the first season of WUFL already we will be able to showcase both the creative potential of the studio (I can’t rule out a lot of hype broadcast live) and the advanced technological capabilities of the Kyiv arena to the max,” says Maksym Bilonogov, general producer and chief visionary officer at WePlay Esports.

“We’re excited about our partnership with WePlay, bringing a top tier gaming tournament to DAZN subscribers around the world. As Esports continues to see exponential growth globally, DAZN is well-placed to host this exciting form of entertainment with a footprint in 200+ countries and territories around the world,” said Joe Markowski, EVP at DAZN.

“Most viewers of traditional combat sports grew up watching movies and playing games in the Mortal Kombat or Tekken series. And if they can watch UFC fights and boxing matches, why won’t they watch esports fighting games as well? We’ll give them such an opportunity, and we expect a surge in the popularity of fighting games among the new audience,” noted Valentyn Shevchenko, business development lead at WePlay Esports.

The partnership with DAZN within the fighting league will last for all three WUFL seasons, which are planned for the current year.  

WePlay Ultimate Fighting League Season 1 will take place from March 25 to April 11, 2021. The league is organized by esports media holding company WePlay Esports and the former undisputed world cruiserweight boxing champion Oleksandr Usyk.

Contact information for media outlets:

press@weplayholding.com

About DAZN Group

DAZN Group is one of the fastest-growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialization. DAZN Group is home to DAZN, the leading global sports streaming platform, DAZN News, the popular sports portal, and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs, and game consoles. DAZN is now live in more than 200 countries and territories. Visit media.dazn.com for more information.