WePlay! Esports has set its peak viewership record among the Russian-speaking audience during WePlay! Clutch Island.
The competition was taking place from June 16 to 28. The top 13 CIS teams battled for a prize fund of $50,000 and an opportunity to qualify for the ESL One Rio Major 2020, this year’s main CS:GO event scheduled for November. WePlay! Clutch Island was broadcasted in Russian for the CIS region and in English for other countries.
According to Esports Charts, 123,778 people were watching the stream on our Russian Twitch channel simultaneously. The peak moment was on June 26 during a playoff match between Nemiga and NAVI, the WePlay! Clutch Island winner.
That’s the highest number of Russian-speaking viewers for any of WePlay! Esports online tournaments so far. The previous record for online competitions was on April 23 when the broadcast of WePlay! Pushka League Season 1 for CIS countries gathered 104,014 Dota 2 fans.
“I’m glad to see that breaking our records becomes a tradition: we set ambitious goals, achieve them, and even go the extra mile. I think success has something to do with our approach of combining esports and entertainment as well as creating an identity for each event, in particular,” notes WePlay! Esports General Manager Oleh Humeniuk.
This time, the company used the concept of a famous survival reality TV show taking place on a desert island.
“The winning team gets the island to themselves with treasures like money and points, and those who lose must leave it. Tough game, isn’t it? The studio also turned into a jungle with real sand, stones, vines, and palm trees all over the place to immerse viewers into the atmosphere of a tropical island,” adds Oleh Humeniuk.
The overall tournament peak reached 145,386 viewers, while the record for Twitch was 139,109 people.
But that’s not all. WePlay! Esports became the fifth most popular Russian-speaking channel on Twitch with 2,061,099 hours watched in June.
WePlay! Clutch Island's results prove that the methods we choose to engage with our audience are working. And we’ll try to impress you even more on our upcoming WePlay! VALORANT Invitational tournament.
See you soon!
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