Maksym Bilonogov is the general producer and chief visionary officer at the WePlay Esports media holding company. He is responsible for the holding’s strategic development, esports tournament organization, and the creation of audiovisual content unparalleled in esports.

Maksym graduated from Kyiv National I.K. Karpenko-Kary Theatre, Cinema, and Television University with two degrees: Drama Theater Director’s and Cinema Director’s. He worked as a director's assistant at the STB TV channel for over two years, after which he moved to WePlay Esports in 2015 to become a director. In a few years, he grew to become the general producer and now leads a well-coordinated team of 70 people — together, they create esports tournaments, the likes of which were never seen in esports before.

Each tournament is unique in its own way, but Maksym considers AniMajor, MadMoon, Omega League, and Bukovel Minor to be milestone events.

In 2021, he developed the Animation Director course together with Kyiv National I.K. Karpenko-Kary Theatre, Cinema, and Television University.